Making the decision to list your property for sale is a first decision. Once that has been accomplished, the listing realtor selected (me) will provide additional marketing components of the listing decisions, which includes the consideration of: a professionally staging of your home?

Considerations may be:
– when to sell (time of year), is there the best time?

– pricing, and when considering pricing, the quality of the property being actively lived in, previously a rental property, or now the property is currently vacant?

– Staging the property should be considered. For a staged property, is there an additional value to a staged property offering? Will staging a property hold the value or perhaps even increase the value? Time on market; will a staged property shorten the listing period for the maximum offered price?

Bottom line, we want the property sold in the shortest time and the greatest dollar amount.

1. You Will Make More Money

According to the *National Association of Realtors (NAR), the average staging investment is
between 1 and 3 percent of the home’s asking price, which generates a return of 8 to 10 percent!

2. Your House Will Sell Faster which = More Money and Less Headache and Stress

A National Association of Realtors survey found that the longer a home stays on the market, the
further below list price it drops. Homes that sold in the first 4 weeks averaged 1% more than the
list price; 4 to 12 weeks averaged 5% less; 13 to 24 weeks averaged 6.4% less; than list price;
and 24 weeks averaged more than 10% less than list price.

3. The Cost of Staging Doesn’t Cost A Dime

In a 2009 Home Gain Survey of over 2000 Realtors, it was discovered that home staging typically
provides a 586% return on investment!

4. Most Home Sellers Cannot View Their House Objectively

If you can’t see objectively, you can’t “package” effectively. Have an HSR staging professional
get your home into its most advantageous condition for showing.

5. Your online photos will stand-out amongst the competition

According to a NAR profile of buyers, over 90% of buyers are searching for homes online first
before deciding to visit. Give buyers a reason to drive to your home by having multiple photos of
beautifully staged rooms that will stand out among the competition!

6. Only 10% of Homebuyers Can Visualize the Potential of a Home

That’s why staging a home is critical! You don’t want the advantages of your home overlooked
and left up to the buyer’s imagination.

7. The Longer Your Home is on the Market, the Lower the Price Will Be, so STAGE FIRST!

According to a National Association of Realtors survey, homes that sold after 4 weeks on the
market sold for 6% less then ones within the first 4 weeks! Don’t be in a position where you have
to lower your price…have your house staged!

8. The Money You Make On the Sale of Your Home May Be TAX FREE and the Money You
Spend on Staging is Deductible!

Take advantage of a possible tax-free capital gain by getting every dollar possible while getting a
possible tax deduction for spending on staging services to improve and sell your home! (*States
may vary, so please consult your accountant)

9. Leaving Your House in “AS IS” Condition Will Only Help Sell the Competition

Right now the number of homes for sale on the market is at a record high. Competition is stiff and
buyers have very high expectations, as well as many choices. Successful agents know that the
key to competing is professional staging because it creates compelling online presentations,
drives buyer traffic to the home, and turns prospects into buyers.

10. You Can Relax

You will have the satisfaction of knowing you have done absolutely everything possible to affect a quick sale of your most valuable commodity and for top dollar!

*NAR Profile of Buyers and Sellers 2009
Copyright Home Staging Resource, LLC

Cliff Daniels
Active Properties
720 434 1418
cliff@actprop.com
Boulder Colorado

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